Is your website like a bad house renovation?
Or maybe you don’t have one at all.
Your website represents you and your business when you aren’t there.
It must support your marketing funnel.
And it also needs to provide the next steps visitors take when engaging with you.
Your website must communicate to your prospective client what problems you solve, and that you can solve theirs.
It needs to do a lot right?
Your website must be one of your most powerful marketing tools.
All too many business owners fall into the illusion that they can do it themselves. And to be honest, most people have the ability to whack something together with the ‘must have details’.
Contact, email, a pretty picture, some even put their prices up to try and lure clients. Most often these business owners use their website to talk about how fantastic they are and why everyone should buy from them. (I liken it to ‘that’ person at a BBQ who can only talk about themselves in a louder than average voice.)
What they fail to do is put the customer front of mind.
They fail to be customer-centric.
A good website puts the customer first. While still displaying their services.
It is important to understand that the user experience of a new business website is just as critical as the visual identity that you establish online.