A one-page website is a website that holds all the information on one page only. There are no extra pages that hold different types of information.
Everything is on one page. Everything.
On a one page website, you can find the content in sections laid out clearly for the user.
If the website is structured well, one-page websites enable simplified brand storytelling. It forces you to simplify your message – which in my opinion is an excellent thing. It takes away the option of waffling.
Like any home page, you control the order in which users consume the information. Yet, there is a different strategy when you only have one page to display the information.
On a one-page website, the aim is for the visitor (your prospect) to scroll through and understand everything about the products and services.
The guesswork on the part of the user becomes less and they can easily find what they are looking for. Adding interactive elements makes the site even more user-friendly.
Another bonus is that there is less to manage and maintain.
If a one page website is done right, the design is fluid and engaging.
People like to scroll down and as there is no navigation (to other pages) that is the only action for them to do.
Sounds good so far right? But there are a couple of disadvantages that you need to consider.
So which is right for you? A One-Page or Full Website?
The truth is it depends on what you offer and how much information you need to get across.
If you want to share different content from your website to other platforms then a one page website is not for you.
Let’s say you want to share content to social media, or perhaps to a news site that is in your industry. A one-page website won’t help you as you only have one link to share…
There are two main scenarios where I have built one page websites for clients:
1) Clients are referral based consultants and only wanted it for social proof (aka people stalking for validation).
2) Clients are utilitizing funnel software such as ClickFunnels or Leadpages for landing pages and offers (I built marketing funnels instead of a multi-page website).
If you are not sure if a one page website will suit your needs, then book a time to chat with below.
Maybe you have a tight budget or the idea of a one page website is something you would like to investigate.
In our chat I will share something with you that makes my one page websites a little different and why my clients have engaged me for this service.