The One-Page Website

WOULD A ONE-PAGE WEBSITE SERVE YOUR BUSINESS?

What exactly is a ‘One-Page Website’?

A one-page website is a website that holds all the information on one page only.

There are no extra pages that hold different types of information.

Everything is on one page.

Everything.

On a one-page website, you can find the content in sections laid out clearly for the user.

If the website is structured well, one-page websites enable simplified brand storytelling.

It forces you to simplify your message – which in my opinion is an excellent thing.

It takes away the option of waffling.

Like any home page, you control the order in which users consume the information. Yet, there is a different strategy when you only have one page to display the information.

On a one-page website, the aim is for the visitor (your prospect) to scroll through and understand everything about the products and services.

The guesswork on the part of the user becomes less and they can easily find what they are looking for. Adding interactive elements makes the site even more user-friendly.

Another bonus is that there is less to manage and maintain.

If a one page website is done right, the design is fluid and engaging.

People like to scroll down and as there is no navigation (to other pages) that is the only action for them to do.

If a one page website is done right, the design is fluid and engaging.

Sounds good so far right? But there are a couple of disadvantages that you need to consider.

  • SEO: If SEO is a big part of your online marketing strategy then a one-page website is not for you. SEO specialists will want at least 5 pages to play with to get your website to rank on Google. And as a one-page website is one page you don’t have a blog to add to your SEO arsenal.
  • You have a complex business with lots of services or offerings that need explanation. A one page website is not suitable if you have lots of info to share.

So which is right for you? A One-Page or Full Website?

The truth is it depends on what you offer and how much information you need to get across.

If you want to share different content from your website to other platforms then a one page website is not for you.

Let’s say you want to share content to social media, or perhaps to a news site that is in your industry. A one-page website won’t help you as you only have one link to share…

There are two main scenarios where I have built one page websites for clients:

1) Clients are referral based consultants and only wanted it for social proof (aka people stalking for validation).

2) Clients are utilitizing funnel software such as ClickFunnels or Leadpages for landing pages and offers (I built marketing funnels instead of a multi-page website).

So how much does a one-page website cost?

Now that you understand what a one-page website is, you are probably wondering how much one costs?

I understand, as a small business owner I can appreciate needing to know a ball park figure.

You must understand that your individual wants and needs will vary any quote you obtain.

So you can budget and do your figures you can expect an investment of $1500 (+gst).

I can’t stress this enough – you need to be comfortable with the designer that you choose.

There are certain aspects where I am different to your ordinary webdesigner, so I encourage you to book in a time with me to have a chat about what you need and want.

What I typically provide in your one-page website build:

  • Setup of:
    • Hosting
    • Domain Registration
    • Email Inbox Setup
    • WordPress Installation
    • Theme Purchase and Installation
    • Branding According to Style Guide
  • Key areas – services, about, contact.
  • Banners, key messages, images for home page.
  • Plugins (including but not limited to): social media, SEO, site loading speed, site backups to third party secure site, image optimization, google maps.
  • Contact Form (all enquires are sent to your email inbox)
  • Terms and Conditions, Privacy and Security Policies*
  • SSL certification
  • Training and Coaching – 30 mins online recorded training

*to be provide by client

What are the next steps?

If you are not sure if a one page website will suit your needs, then book a time to chat with below.

Maybe you have a tight budget or the idea of a one page website is something you would like to investigate.

In our chat I will share something with you that makes my one page websites a little different and why my clients have engaged me for this service.

I look foward to connecting with you.